Robert Slattery Bio

Robert Slattery, CEO/Founder:

Robert Slattery

Robert Slattery, President and CEO of ReachUSA, has a long track record of local entrepreneurship and investment into the Greater Cincinnati business community. Slattery is a Cleveland native and graduate of Miami University, where he studied business and earned a masters degree in communications.

After college, Slattery and college roommate Robert Wolfe bought the Cincinnati Valpak® franchise, and in time expanded their territory to become one of the largest Valpak operations in the country. Slattery and Wolfe founded licensor Reach^® Magazine in 1983. In 1998, Wolfe sold his stake to Slattery to pursue other interests.

Slattery owns and operates a diverse group of companies, most in the advertising and media fields. ReachUSA (ReachUSA.com) is a media marketing company, which sells mass targeted consumer magazines including Reach^® Magazine, with the recent additions of eReach.com, and The Super Shopper Magazine^® (SuperShopperMag.com ).

Slattery’s niche editorial products include Housetrends^® (an upscale home & garden magazine), in Greater Cincinnati and several other US markets; Cincinnati Gentlemen, a high profile magazine for and about successful Cincinnati businessmen (CincyGentlemen.com); In-Touch Magazine (focused on a female audience with strong purchasing influence) with the web component, InTouchZine.com; as well as HacksSports.com (covering local high school sports) showcasing a full feature forum and in-depth articles and  Hometown Golf^®. Reach Publishing is the production company that currently publishes these magazines in 14 U.S. markets. Also, included under the ReachUSA media umbrella is ReachVoice (ReachVoice.com). ReachVoice is a state-of-the-art web based alert and communication system utilized by schools and businesses to communicate instantly via voice and text messaging.

Slattery’s entrepreneurial spirit does not stop there. He is also founder of Perimeter Technologies, Inc., manufacturer, retail sales, and installer of Pet Stop® electronic pet containment fencing systems, which holds several key patents in the industry which has helped it expand coast to coast with over 150 dealers

(Press Release: Runaway Hit: Electric pen may be mightier than the cord ). Slattery is currently in the process of developing WagsPark (wagspark.com), a one-of-kind world class dog park, offering 3-acres of fun and fitness for dogs and owners, in connection with the local Pet Stop retail location.  A national full service travel agency Cruise World Travel/Cruise 800®, rated by Royal Caribbean and Carnival Cruise Lines as a Top 50 agency in cruise service, also falls under Slattery's umbrella of companies. One of Slattery’s most recent endeavors is that of a restaurateur. In early 2006, he created a new casual dining concept - Slatts Pub. For more details, visit Slatts Pub online at www.slattspub.com and check out the live web cam.

Slattery was a Finalist in the Marketing Category in the Ernst & Young Cincinnati/Northern Kentucky Entrepreneur of the Year in 2006. (See article here ). In 2008, Slattery was nominated for the Northeast Cincinnati Chamber of Commerce, Executive of the Year Award. Also, ReachUSA has been a member of the Deloitte Cincinnati USA 100 and the Business Courier 250 largest privately held companies for the past three years.

Slattery has been involved with several Greater Cincinnati charities: Slattery served as president of Tennis For Charity, Inc. (TFC) from 2001 through 2004, and had been a board member for two decades. TFC operates both a men’s and woman’s professional tennis event, together generating over $18 million annually. The Western & Southern Financial Group Masters & Women’s Open benefits Children's Hospital Medical Center, Tennis for Inner-City Youth, and The Barrett Cancer Center.

His professional sports marketing experience and charitable mission led Slattery to create Reach Event Marketing, LLC. REM brought the return of the AVP (Association of Volleyball Professionals) to the Greater Cincinnati area. The 2005 AVP Nissan Series, and 2006, 2007 and 2008 AVP Crocs Tour Series, were all held at the Lindner Family Tennis Center in Mason, Ohio. More than 150 of the top professional beach volleyball athletes, including Olympic gold medalists, compete in this ultimate sports and entertainment experience. Each year, NBC Sports has broadcasted the event live from Mason. The AVP tournament proceeds benefit The Barrett Cancer Center and women’s heath initiatives in Cincinnati. REM is honored to have been able to donate over $100,000 to The Barrett Cancer Center to date. For more event information, visit www.mustseeavp.com. In 2007 and 2008, REM partnered with Blue Equity, led by Louisville Developer Jonathan Blue, (www.experiencebest.com) and the City of Louisville, to organize the AVP event on the Festival Plaza at Waterfront Park in Louisville over Memorial Day weekend. 

REM also organized and served as the underwriter for the 2004, 2005 and 2006 i-wireless ® FOX 19 Prep Classic high school football competitions held at Paul Brown Stadium. (See promo here). REM has made a combined $300,000 donation over the past three years to be split amongst the Cincinnati charities: Anthony Munoz Foundation, Cris Collinsworth ProScan Foundation, and the Marvin Lewis Community Fund.

In the spring of 2008, REM expanded their event marketing beyond the sports arena to the bridal industry with the acquisition of Wedding Mafia, a unique alternative to the typical bridal show, as it introduces bride-to-be’s to an intimate group of elite wedding vendors in the area and access to exclusive events and seminars to aid in the planning process. For more information, visit the Wedding Mafia online at WeddingMafia.com.